Brief: Create a small clothing line for toddlers (aged 2-5) that raises awareness for a cause.
Outcome: This toddler apparel collection centers on ocean conservation, using character-driven design to introduce young audiences to endangered marine life. The collection features three coordinated sets, each based on a different species: a hammerhead shark, a giant manta ray, and a sea turtle. Each set includes its own motifs used in each pattern as well.
Target Audience: Designed for toddlers ages 2–5, this collection is intended for active children and Millennial and Gen Z parents who value playful, educational apparel with a meaningful message. Positioned at a mid-range price point, the collection is designed for Fall/Winter everyday wear.
Fabric Considerations: Designed for cotton fleece and cotton-spandex jersey knit fabrics, offering warmth, softness, stretch, and durability for active toddlers. The fabrics are selected to provide comfort while withstanding frequent washing and everyday wear.
