Brief: Design conceptual CPG brand's snack packaging and branding. The designs should represent the brand's demographic of toddlers aged 2-5 and its clean ingredient values.
Outcome: Little Farms is a conceptual toddler snack brand centered on clean ingredients and approachable, nature-inspired design. The packaging for Organic Oat & Berry Puffs uses soft color palettes, friendly character illustrations, and fruit-forward visuals to communicate both flavor and product transparency. In addition to primary packaging, this project extends into supporting brand applications, including a social media post and an in-store shelf display.