Brief: Develop a cohesive brand identity and surface design collection for a children’s summer apparel line centered around playful, sport-inspired animal characters. The project focuses on creating a flexible visual system that translates across multiple garment types, tailored for children ages 8–12, balancing energetic visuals with clarity, wearability, and production considerations.
Outcome: Little Champs is a children’s apparel concept that encourages outdoor play through bold, character-driven design. The collection includes a series of graphic t-shirts paired with coordinated shorts. Additional pieces, including pajama sets and a dress, expand the system while maintaining visual consistency. The project demonstrates the development of a cohesive brand and pattern system that can scale across a full product line.
