Brief: Develop a cohesive brand identity for a family-friendly café concept that integrates character-driven design with an inviting, community-oriented experience.
Outcome: Cafeteria Catpuccino is a family-friendly cat cafe that utilises an approachable mascot and exciting colours to welcome families. Its mission is to bring families together with their new furry friend while becoming a space where children can learn about pet care and adoption. The project includes multiple logo variations, a menu system, environmental graphics, business cards, and branded merchandise. Each element is designed to work together as part of a unified identity, extending the brand experience from the café environment to take-home products.
