Brief: Design three simple versatile repeat patterns for babies (aged newborn-12 months) that can be applied across multiple product categories within apparel.
Outcome: Tiny Tides explores how a single whale shark illustration can evolve into a versatile pattern collection through variations in color, scale, and repeat structure, creating cohesive prints suitable for infant apparel and everyday baby essentials.
Target Audience: Tiny Tides is designed for infants from newborn to 12 months and appeals to Millennial and Gen Z parents looking for soft, comfortable, and durable everyday apparel. Positioned at a mid-range price point, the collection's gender-inclusive whale shark theme offers a playful yet timeless aesthetic suitable for year-round wear, making it adaptable across a variety of baby apparel and essentials.
Fabric Considerations: Designed for cotton jersey and organic cotton interlock knit, offering softness, breathability, and gentle stretch for sensitive infant skin. The fabrics provide lasting comfort and durability for everyday wear and repeated laundering.
Final Patterns + Mockups
